19 Reasons for Establishing a Web Presence
- To conduct e-commerce - sell products and services online
- To establish a greater presence
- To broaden their network
- To make company information available
- To better serve existing and new customers
- To increase public awareness
- To release time-sensitive materials
- To reach highly desired demographics
- To answer frequently asked questions
- To keep in contact with company employees
- To go global
- To be available 24 hours a day
- To make changing information available quickly
- To generate customer feedback
- To test-market new products and services
- To reach the media
- To reach the education and youth market
- To reach niche markets
- To serve their local market
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